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We help scaleup leaders transform their business with tech leadership, data and automation.

For online businesses with revenues between £2.5m and £100m, we supply the strategy, tools and people to take them to the next level.

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We are CTOs, engineers, product managers, analysts, service designers and project managers, and our singular focus is digital transformation inside of Ecommerce scaleups.

Tom Carroll
The secret to their success is deploying the best talent. I think of them as a critical member of my team, not some outsourced function.
Tom Carroll, COO, Pure Electric


Having achieved product-market-fit, a scaleup is ready to use its proven success to grow significantly.

Our leadership programs develop the technical capabilities needed to grow rapidly through the scaleup phase.

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As an Ecommerce business scales, the demands, complexity, and repetition adds up. The systems and processes that once worked break down and teams turn to manual workarounds or hot fixes to keep things going.

We deliver integrations, data migrations and microservice apps that automate commerce scaleups so that teams can focus on higher-value work.

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As scaleups take calculated risks to accelerate growth, balancing gut-feel with data-driven thinking becomes mission critical.

We help scaleups buy, sell and operate better. From engineering to data analytics, we turn data into a competitive advantage.

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We supply scaleups with a battle-tested team of data and automation leaders.

We deploy resident talent to all projects and integrate niche specialists at key phases.

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Welcome to Ecommerce Thinking

Ecommerce Thinking